Are you for real? Why Sincerity in Advertising Matters!
I’m one of those people that watches the superbowl, not because I like football, but because I want to see the commercials. And I was doing that back before it became a thing. And it gets worse, it’s not just commercials I like to watch, it’s all advertising;...
I’m Not A Thief
I was on a trip to Colorado visiting my family recently. It was a stunning fall day and my husband and I and my parents had taken a drive to one of those lovely little mountain towns. We had just finished a very nice lunch and we were wandering around the town looking...
Creating the Perfect Customer Experience – Part II
What are you going to do to create the perfect customer experience? What are you going to do to get your business to stand out in a sea of competition? In Part I of this topic, we learned that price and products are not the key. Trying to win in the marketplace by...
Creating the Perfect Customer Experience – Part I
Let’s face it, you’re not alone. Your business is not alone. There are other businesses out there, many many in some cases, doing exactly what you do. You can sit back and hope you get noticed but, as my old manager was fond of saying, hope is not a management...
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