WELCOME TO uNLEASHu!

You started your business to do something you love, be in charge and have more freedom in your life but…
- You can’t even remember the last time you had a day off, much less a week or more off.
- You’re tired of being everyone’s backup.
- You desperately need help but finding, hiring and training people is taking up too much of your time.
- You’re tired of telling your family that you can’t be at the party/dinner/ballgame/event because you can’t get away.
- You dread the phone call that one of your staff is sick/late/quitting.
- You’re tired of answering questions from your sitters that they could easily work out themselves.
- You’re so busy that you don’t have time to enjoy the parts of the job that you love like spending quality time with furry clients.
- You can’t see relief in sight and you’re wondering if it’s worth it.
An On Demand Coaching Series that teaches you my proven methodology to create the freedom you need and want from your pet business.
Running a pet sitting and dog walking business takes a lot of time and energy and it can feel like it takes everything you’ve got, emotionally and physically.
You should be running your business, not the other way around.
That means…
- Feeling confident about taking time away from your business
- Running your business from anywhere you want (even a beach in Mexico)
- Knowing that you have systems that will manage and grow your business while you’re gone
- Having the freedom to have a life
Here’s what people are saying…
Wow! As a Pet Care business owner who is expanding her business and growing her services, I sought help across the nation and found Eliza. I expected a few basic answers and some generic tips. Instead, she provided me with extensive resources, wonderful tips for hiring, encouragement, and more. I’m genuinely very glad that I found Eliza and I will be reaching out to her again, soon. I highly, highly recommend her!
I came to Elizabeth in hopes that her experience in her own pet business could help me organize and prioritize items in my own business to help me be successful. She did not disappoint! Her thoughtful and focused style helped me organize my thoughts in my business and I feel better having had her as a business coach. I plan to use her again in the future.
I cannot thank Eliza enough for all the beneficial advice she has given me in our coaching sessions. As a new farm sitter I didn’t have many places to turn to for help when it came to running a pet business, but she helped me with all aspects of the business from top to bottom. Eliza broke down all my questions and gave me detailed notes and homework to do that made the process easier. If you are a pet business owner or looking to start one, Eliza is a great resource to reach out to! SERIOUSLY thank you Eliza!!!
Finding balance and freedom in your life is hard…
If you want to run your business instead of having it run you it’s not going to happen by trying to do it all or figure it out on your own. Can you really face another month or even a year of never having time to yourself?

I’m Eliza, Your Pet Business Coach. I’m an entrepreneur, international coach, pet industry expert, podcast host, writer, speaker, recovering corporate junkie and devoted pet mom. Eight years ago I quit my corporate 9 to 5 to start a pet sitting and dog walking business that I grew to a thriving company with well over 6 figures in annual revenue and a dozen employees! Three years ago I moved halfway across the country, drastically reduced the number of hours I was working and gained back my life, all while having the systems in place to insure my business could run without me. I have over 30 years experience with implementing systems, processes and the framework needed to help businesses thrive.
I’m living proof that you don’t have to be a slave to your business!
In order to Unleash Your Freedom, you need a customized, all-inclusive blueprint that teaches you how to…
Set Boundaries:
Establish clear bounaries to focus on what matters most and avoid burnout, ensuring you get the most out of the program.
Find Your People:
Discover how to define, source, interview, and hire the right talent to build a strong, dedicated team that aligns with your business goals.
Create Policies and Procedures:
Learn to develop effective policies and procedures, ensuring consistency and efficiency in client, employee and administrative operations.
Nail Your Marketing:
Implement strategies that allow you to step back and grow your business by identifying and engaging your ideal clients with targeted marketing efforts.
Create Systems and Technology:
Integrate the right technology to automate processes, improve efficiency, and allow you to focus on strategic growth.
Have a Strategy for Long Term Success:
Develop a strategy that includes delegation, empowering employees, setting goals, and maintaining physical and mental well-being for long-term business growth.
What You’ll Get:
🐾 A transformative journey with SIX on demand trainings so you can fit them into your busy schedule whenever you want! Together we’ll dive deep into the following six key steps to set you up for success:
Step 1 – Set Boundaries
Learn to maximize the program’s benefits by setting effective boundaries. Starting with boundaries helps establish a strong foundation, ensuring you can manage time, resources, and relationships efficiently. Discover different types of boundaries—client, employee, and personal—and how to set them to foster a balanced, productive work environment. Mastering boundaries empowers you to create a professional atmosphere, maintain your well-being, and achieve sustainable success.
Step 2 – Find Your People
Master your mindset to navigate challenges and cultivate success. Understand its power in shaping behavior and outcomes. Embrace practices like manifestation, visualization, and intention setting. Develop a mindset plan to overcome obstacles and achieve goals.
Step 3 – Create Policies and Procedures
Understand the importance of clear policies, procedures, and processes. Learn why Standard Operating Procedures (SOPs) are essential for consistency and efficiency. Develop client-facing, employee-facing, and administrative procedures that streamline operations. Gain skills in writing effective policies and using them to train staff, ensuring smooth onboarding and enhanced productivity. Identify the necessary policies and procedures for your business success.
Step 4 – Nail Your Marketing
Implement marketing strategies that allow you to step back and focus on business growth. Identify your ideal client demographically, geographically, and psychographically. Go beyond basics to understand their problems deeply. Explore electronic, email, and in-person marketing tactics. Learn to speak to clients with value-added content versus advertising content and balance paid versus organic marketing. Utilize essential tools like marketing calendars, post-scheduling software, and a hub-and-spoke website model to optimize your marketing efforts.
Step 5 – Create Systems and Technology
Create efficient systems by implementing the right technology. Utilize calendar software, team communication apps, and pet sitting software. Optionally, incorporate email management, customer relationship management, and social media management tools. Automate processes such as scheduling, responses, invoicing, and more. Test and refine processes, allowing you to step back and focus on strategic growth.
Bonus Training – Set a Strategy for Long Term Success
Develop a sustainable strategy for long-term success. Implement delegation strategies and empower employees to take ownership of their roles. Set achievable goals and regularly review and optimize workflows. Cultivate habits for physical and mental well-being, understanding the impact of mindset on behavior and outcomes. Create a mindset plan and overcome blocks to ensure continuous personal and professional growth.
Plus a TON of BONUS CONTENT to get you to your goals QUICKLY!
- Key Sample Policies that every pet business needs that you can customize to your own business including: Cancellation Policies for your dog walking and pet sitting clients, Employee Time Off Policy, Last Minute Booking and Changes Policy
- Client Communications Template for Policy Changes to help you communicate policy changes to your clients smoothly and effortlessly.
- Critical Hiring Documents to get you started building your team including: Pet Care Specialist Job Description, Pet Care Manager Job Description, Pet Care Specialist Job Application, Interview Questions for Pet Care Specialist and Pet Care Manager Positions, Pet Care Specialist Avatars (to better know your ideal employee) and Tailored Job Postings to attract your ideal employee.
- New Hire Sourcing, Hiring and Onboarding Plan to give you a comprehensive checklist so you don’t miss anything in bringing that perfect person onboard including steps to Define Your Ideal Employee, Source the Perfect Person, Interview the Ideal Candidate and Logistics for Hiring. Also included in your plan are steps to take you through an extensive onboarding process with your new hire including day one activities, shadow or training visits, post training visits and the first solo visit.
- General Policies that you can provide to clients at the Meet and Greet including everything from inclement weather policies to payment policies. There are 31 business and safety policies here! Also included in the general policies is the Employee Job Swapping Policy, Key Policy and Pet Visit Scheduling Policy (for sitters)
- Client Avatar (Perfect Client) Descriptions complete with four avatars fully fleshed out including where to find them and plug and play targeted ads that will speak to your ideal clients.
- Facebook, Twitter and Instagram Posts Targeted to each of your perfect clients.
- Process Effectiveness Checklist to ensure that your processes will stand the test of time and grow your business efficiently.
- Marketing Material to get you started including Dos and Don’ts with Chatgpt and 40 additional marketing ideas to skyrocket your client base.
- Bonus Material including: Your Personal Mindset Workbook and Daily Mindset Plan to get your head in the right space and keep it there!
All designed to provide you with actionable guidance every step of the way.
Why Choose Our Program:
- Tailored to Your Schedule: Access these trainings when it’s convenient for you.
- Proven Strategies: Tested and proven methods for business growth.
- Community Connection: Join a supportive community of business owners.
- Practical Resources: Access ready-made materials for immediate implementation.
Will this work for me?
UnleashU: Petpreneur Freedom Blueprint is designed for pet sitting and dog walking business owners who feel unorganized, lacking in structure, like they’re re-inventing the wheel every time they do something and feeling overwhelmed and frustrated with their business. It’s for you if:
- You have some, a few or no procedures in place at all in your business
- You are overwhelmed with where to start and what you need to do
- You want more freedom but don’t see a way to step back from your business
Or if you’re READY to find the freedom you deserve? Here’s what to do next:
Enroll at the link below!
Training Program cost: Just $99!!!
You read that right. Just $99 to get all of this training AND all of these tools!